T\u00fcrkiye \u0130nternet Gazetecileri Derne\u011fi’nden Sosyal Medya Reklamlar\u0131na Dair Kritik \u00c7a\u011fr\u0131Kay\u0131t D\u0131\u015f\u0131 Sosyal Medya Reklamlar\u0131na DikkatT\u00fcrkiye \u0130nternet Gazetecileri Derne\u011fi (T\u0130GD) Denizli \u0130l Temsilcisi Bayram Co\u015fkun, h\u0131zla b\u00fcy\u00fcyen dijital reklam sekt\u00f6r\u00fcnde kay\u0131t d\u0131\u015f\u0131l\u0131\u011fa kar\u015f\u0131 i\u015fletmeleri uyard\u0131. Sosyal medya platformlar\u0131 \u00fczerinden verilen reklam ve tan\u0131t\u0131m hizmetlerinin ciddi anlamda denetim gerektirdi\u011fini vurgulayan Co\u015fkun, firmalar\u0131n \u00e7al\u0131\u015ft\u0131klar\u0131 ajanslar\u0131 titizlikle incelemesi gerekti\u011fini ifade etti.
\n“Vergi ve SGK Kay\u0131tlar\u0131na Bakmadan \u0130\u015f Yapmay\u0131n”Son y\u0131llarda sosyal medya ve internet reklamc\u0131l\u0131\u011f\u0131n\u0131n b\u00fcy\u00fck bir ivme kazand\u0131\u011f\u0131na dikkat \u00e7eken Co\u015fkun, \u00f6zellikle hizmet alan firmalar\u0131n, \u00e7al\u0131\u015ft\u0131klar\u0131 ki\u015fi ya da kurumlar\u0131n vergi ve SGK kay\u0131tlar\u0131n\u0131n olup olmad\u0131\u011f\u0131n\u0131 sorgulamas\u0131n\u0131n kritik oldu\u011funu belirtti. Co\u015fkun, \u201cReklam haz\u0131rlayan ki\u015fi veya kurumlar\u0131n, \u00e7al\u0131\u015ft\u0131klar\u0131 firmalarla yasal ve etik kurallar \u00e7er\u00e7evesinde i\u015f birli\u011fi yap\u0131p yapmad\u0131\u011f\u0131n\u0131 ara\u015ft\u0131rmak bir zorunluluktur. Telif haklar\u0131, sigortal\u0131l\u0131k ve fatura kesimi gibi unsurlar g\u00f6z ard\u0131 edilmemelidir,\u201d dedi.
\n“Faturas\u0131z Reklam Kendi Kendini \u0130hbard\u0131r”Sosyal medyada yay\u0131nlanan bir\u00e7ok reklam\u0131n faturas\u0131z, dolay\u0131s\u0131yla kay\u0131t d\u0131\u015f\u0131 oldu\u011funu belirten Bayram Co\u015fkun, bu t\u00fcr durumlar\u0131n hem firmay\u0131 hem de hizmet vereni hukuki risklere a\u00e7\u0131k hale getirdi\u011fini vurgulad\u0131. \u201cBir sosyal medya hesab\u0131nda reklam g\u00f6r\u00fcn\u00fcyor ama ortada fatura yoksa, bu durum zaten kendi kendinizi ihbar etmek demektir,\u201d diyen Co\u015fkun, i\u015fletmeleri resmi \u00e7al\u0131\u015fmalara y\u00f6nelmeleri konusunda uyard\u0131.
\nEtik De\u011ferlere Uymayan \u0130\u00e7erikler Toplumu Yan\u0131lt\u0131yorKay\u0131t d\u0131\u015f\u0131 \u00e7al\u0131\u015fmalardan do\u011fan ekonomik zararlar\u0131n yan\u0131 s\u0131ra, abart\u0131l\u0131, l\u00fcks\u00fc \u00f6ne \u00e7\u0131karan ya da yapay zek\u00e2 kullan\u0131larak olu\u015fturulan ger\u00e7ek d\u0131\u015f\u0131 i\u00e7eriklerin de toplumsal de\u011ferleri zedeledi\u011fini ifade eden Co\u015fkun, \u201c\u0130zlenme u\u011fruna \u00fcretilen sahte i\u00e7erikler hem toplumda yanl\u0131\u015f alg\u0131lar olu\u015fturuyor hem de g\u00fcven kayb\u0131na yol a\u00e7\u0131yor. Bu i\u00e7eriklerin etik de\u011ferlere uygunlu\u011fu da sorgulanmal\u0131,\u201d \u015feklinde konu\u015ftu.
\nVatanda\u015flara \u00c7a\u011fr\u0131: \u015e\u00fcpheli Reklamlar\u0131 BildirinBayram Co\u015fkun, i\u015fletmelere oldu\u011fu kadar vatanda\u015flara da \u00e7a\u011fr\u0131da bulunarak, sosyal medya reklamlar\u0131nda kar\u015f\u0131la\u015f\u0131lan hukuksuz ya da \u015f\u00fcpheli durumlar\u0131n ilgili resmi kurumlara bildirilmesi gerekti\u011fini belirtti. \u201c\u015eikayet mekanizmalar\u0131 aktif olarak kullan\u0131lmal\u0131. Bu alan denetimsiz b\u0131rak\u0131ld\u0131k\u00e7a hem kamu zarar g\u00f6r\u00fcyor hem de d\u00fcr\u00fcst \u00e7al\u0131\u015fanlar ma\u011fdur oluyor,\u201d dedi.
\nSonu\u00e7: Dijital D\u00fcnyada Da Yasal G\u00fcvence \u015eartT\u00fcrkiye \u0130nternet Gazetecileri Derne\u011fi Denizli \u0130l Temsilcisi Bayram Co\u015fkun\u2019un a\u00e7\u0131klamalar\u0131, sosyal medya reklamc\u0131l\u0131\u011f\u0131 alan\u0131nda yasal ve etik kurallar\u0131n hayati \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 bir kez daha ortaya koydu. Dijital d\u00fcnyada da \u015feffafl\u0131k, vergi d\u00fczeni ve etik sorumluluklar g\u00f6z ard\u0131 edilmemeli. Aksi takdirde hem firmalar hem de toplum ciddi zararlara u\u011frayabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye \u0130nternet Gazetecileri Derne\u011fi’nden Sosyal Medya Reklamlar\u0131na Dair Kritik \u00c7a\u011fr\u0131Kay\u0131t D\u0131\u015f\u0131 Sosyal Medya Reklamlar\u0131na DikkatT\u00fcrkiye \u0130nternet Gazetecileri Derne\u011fi (T\u0130GD) Denizli \u0130l Temsilcisi Bayram Co\u015fkun, h\u0131zla b\u00fcy\u00fcyen dijital reklam sekt\u00f6r\u00fcnde kay\u0131t d\u0131\u015f\u0131l\u0131\u011fa kar\u015f\u0131 i\u015fletmeleri uyard\u0131. Sosyal medya platformlar\u0131 \u00fczerinden verilen reklam ve tan\u0131t\u0131m hizmetlerinin ciddi anlamda denetim gerektirdi\u011fini vurgulayan Co\u015fkun, firmalar\u0131n \u00e7al\u0131\u015ft\u0131klar\u0131 ajanslar\u0131 titizlikle incelemesi gerekti\u011fini […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-424","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-ekonomi"},"_links":{"self":[{"href":"https:\/\/www.karamantoki.com\/index.php\/wp-json\/wp\/v2\/posts\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karamantoki.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karamantoki.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karamantoki.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karamantoki.com\/index.php\/wp-json\/wp\/v2\/comments?post=424"}],"version-history":[{"count":0,"href":"https:\/\/www.karamantoki.com\/index.php\/wp-json\/wp\/v2\/posts\/424\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.karamantoki.com\/index.php\/wp-json\/wp\/v2\/media?parent=424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karamantoki.com\/index.php\/wp-json\/wp\/v2\/categories?post=424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karamantoki.com\/index.php\/wp-json\/wp\/v2\/tags?post=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}